Market Trends

Balefire Labs: Educational App Reviews Impacting Market Trends

K aren Mahon, Ed.D joined Dr. Berger to discuss educational apps and lessons for the industry. Mahon is the founder of Balefire Labs that has reviewed nearly 5,000 apps in education. Balefire Labs utilizes a research-based set of criteria to review apps in the areas of instructional and usability design. Karen L. Mahon Ed.D is an Educational Psychologist and Instructional Designer with more than 15 years’ experience in education technology. Mahon was Principal Investigator and Research Scientist at Praxis, Inc., a Waltham (MA) ed tech startup that produced instructional software for children with severe and profound disabilities. While at Praxis, Mahon successfully generated National Institutes of Health Small Business Innovation Research grants totaling close to $4M.Other previous appointments have included Global Senior Manager of Learning Sciences at Mimio Interactive Teaching Technologies and Research Assistant Professor at the University of Kansas. Karen received her Ed.D. and M.A. in Educational Psychology from West Virginia University, her Product Management Certificate from the University of California, Berkeley, Haas School of Business, and her B.A. in Psychology from the University of California, San Diego.  

Read more

College ROI for Students

Aubrey Bach, PayScale’s Senior Editorial Manager, sat down to talk about their most recent reports informing the position of teaching and the return on investment (ROI) college students receive from their university experience. Bach also talks about upcoming studies and she discusses the results of the most and least meaningful jobs in the U.S survey recently released by PayScale. 

Read more

ZDNet: News Corp.’s Amplify education experiment: What went wrong?

Photo Credit: Edgar Zuniga Jr.by Larry Dignan for Between the LinesNews Corp. is putting its Amplify electronic learning platform and curriculum up for sale because the new school year selling season flopped and the rush to digital tools never materialized.Was the demise due to educational institutions’ reluctance to change or fatal flaws with Amplify?Read the rest of the story at ZDNet.

Read more

WST: The Daily Startup: Ed Tech Investments Set Record in Second Quarter

Investments in educational training, media and services, also known as edtech, grew to $367.4 million across 24 deals in the second quarter of 2015, a record for venture dollars flowing to the sector in a single quarter, according to Dow Jones VentureSource data, Lora Kolodny reports for VentureWire. Tory Patterson, an investor and board member of edtech companies, including LearnZillion,Newsela and MasteryConnect, says that startups in this field have a chance to unseat incumbents in a massive, for-profit business because of the introduction of broadband Internet, mobile and social technology in schools.Read the rest of the story at The Wall Street Journal Venture Capital Dispatch.

Read more

From Inside Higher Ed: Does Humor Have a Place in Higher Ed Marketing?

Photo credit Gennaro Viscianoby Tim JonesCollege is a funny thing. It’s full of scholarly pursuits in the halls of academe, centuries-old institutions with cherished seals, histories of tradition, prestigious alumni, trustees, chancellors, regalia, committees on committees, formal ceremonies, and countless other idiosyncrasies.Read the rest of the story at Inside Higher Ed.

Read more