Rebranding No Child Left Behind Act a Tough Marketing Call

If put in front of a focus group today, the title of the nation’s top K-12 education law would be met with the kind of enthusiasm reserved for day-old cafeteria pizza.

Congress may still be arguing about what provisions of the current law should be extended and which should be axed. But educators and politicians appear to agree on at least one thing: The outdated No Child Left Behind Act needs a fresh brand.

What, though, should replace “NCLB,” which has been around since 2001, as a catchy tag for the next version of the Elementary and Secondary Education Act? And how much does it matter?

Read the entire story at Education Week.

EdCircuit Staff: Author

edCircuit is a mission-based organization entirely focused on the K-20 EdTech Industry and emPowering the voices that can provide guidance and expertise in facilitating the appropriate usage of digital technology in education. Our goal is to elevate the voices of today’s innovative thought leaders and edtech experts. Subscribe to receive notifications in your inbox

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EdCircuit Staff

edCircuit is a mission-based organization entirely focused on the K-20 EdTech Industry and emPowering the voices that can provide guidance and expertise in facilitating the appropriate usage of digital technology in education. Our goal is to elevate the voices of today’s innovative thought leaders and edtech experts. Subscribe to receive notifications in your inbox