New VP of Marketing brings decades of experience leading customer-centric initiatives in support of iCEV sales goals
Lubbock, TX – September 4, 2024 – iCEV, a trailblazer in Career & Technical Education (CTE) solutions, has named a new Vice President of Marketing to its executive team. The company promoted Marisa Coar to the position. With more than 25 years of experience in sales, marketing, and education, Coar is a strong addition to iCEV’s executive team. She is both well-respected by the sales and marketing team and an innovative leader who uses data-driven strategies to help drive growth for the organization.
“Marisa has been a driving force at iCEV, and her vast experience, paired with her deep connection to our company culture, makes her the perfect fit for this role,” exclaimed Jim Kirchner, CRO of iCEV. “Her promotion is a testament to our unwavering confidence in her ability to lead the marketing team and create a powerful, positive impact on our future success.”
Coar joined iCEV in September 2023 as the director of revenue empowerment. In her role, she excelled at leading a high-performing team, fostering collaboration, and delivering exceptional results. Prior to iCEV, Coar managed enablement curriculum content and design at Newsela, a literacy-focused edtech startup company. She also led enablement curriculum design at Houghton Mifflin Harcourt, an adaptive learning company, where she planned and executed the rollout of key sales initiatives to more than 500 account executives.
Coar joins iCEV’s highly-accomplished executive team that is focused on empowering Career and Technical Education leaders to unlock students’ potential to become the skilled workforce and change-makers our world needs.
To learn more about iCEV and its executive team, visit www.icevonline.com.
About iCEV
Since 1984, iCEV has specialized in providing quality CTE curriculum and educational resources. iCEV is the most comprehensive online resource for CTE educators and students, offering curriculum for several major subject areas, including agricultural science, trade & industrial education, business & marketing, career exploration, family & consumer science, trade & health science, law enforcement and STEM education. iCEV also acts as a certification testing platform for industry certifications. Recognized companies and organizations utilize iCEV as the testing platform for their certifications. Additionally, iCEV offers Eduthings, a CTE data management platform that simplifies reporting for industry certifications, work-based learning, CTSO participation, and more. For more information, visit www.icevonline.com.
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