Categories: On the Wire

SMPTE and the IMF User Group Have Joined Forces

WHITE PLAINS, N.Y. — Feb 26, 2024 — SMPTE®, the home of media professionals, technologists, and engineers, has joined forces with the Interoperable Master Format (IMF) User Group (UG), a worldwide forum for end-users and implementors of the IMF family of SMPTE Standards.

The IMF User Group was launched in 2016 under the auspices of the Hollywood Professional Association (HPA). HPA Executive Director Phil Kubel notes, “HPA is proud to have been the home of the IMF UG and its important work for the past 9 years. As they take this next natural step, we look forward to seeing the exciting work ahead for the group and our colleagues at SMPTE.”

“We are honored to become the home for the IMF User Group and thankful to our colleagues at HPA for all they’ve done to administer the user group to this point,” said SMPTE Executive Director David Grindle. “Community organizations, like IMF UG, are vital to keeping our standards updated with the feedback from those using the systems.”

IMF is a family of SMPTE Standards (SMPTE ST 2067) that simplifies the storage of all the audio-visual content needed to create different versions for distribution to multiple territories and platforms in one package. The IMF package itself can be used for B2B content exchange between content owners, post facilities, and distribution platforms. IMF is an essential component of modern, high-scale content fulfillment and has enabled the building of simplified delivery and processing systems for versioning. IMF played a critical role in the transition from tape-based to file-based workflows in television and streaming. It is now the preferred UHD media delivery format for multiple content providers.

The IMF UG brings together content owners, service providers, retailers, and equipment/software vendors to promote the use of IMF. The group hosts member meetings, organizes public events including workshops and plugfests, and publishes best practices. Members have the opportunity to contribute to the long-term roadmap of IMF.

“IMF is a true example of how a standard was developed in one organization, deployed into the industry and then gathered a community of users via the HPA and now SMPTE,” said SMPTE President Renard T. Jenkins. “As a longtime member of the UG and SMPTE, I am excited that the user group and the standards community are coming together to continue its growth and further its development.”

For more information, or to join the IMF User Group, visit www.imfug.com. Further information about SMPTE is online at smpte.org.

# # #

About SMPTE®

SMPTE is the global society of media professionals, technologists, and engineers working in the digital entertainment industry. The Society fosters a diverse and engaged membership from both the technology and creative communities, delivering vast educational offerings, technical conferences, and exhibitions, the SMPTE Motion Imaging Journal, and access to a rich network of colleagues essential to their career success. As an internationally recognized standards organization, SMPTE also provides a vital technical framework of engineering standards and guidelines that allow the seamless creation, management, and delivery of media for art, entertainment, and education worldwide.

All trademarks appearing herein are the properties of their respective owners.

Subscribe to edCircuit to stay up to date on all of our shows, podcasts, news, and thought leadership articles.

 

  • edCircuit is a mission-based organization entirely focused on the K-20 EdTech Industry and emPowering the voices that can provide guidance and expertise in facilitating the appropriate usage of digital technology in education. Our goal is to elevate the voices of today’s innovative thought leaders and edtech experts. Subscribe to receive notifications in your inbox

    View all posts
EdCircuit Staff

edCircuit is a mission-based organization entirely focused on the K-20 EdTech Industry and emPowering the voices that can provide guidance and expertise in facilitating the appropriate usage of digital technology in education. Our goal is to elevate the voices of today’s innovative thought leaders and edtech experts. Subscribe to receive notifications in your inbox

Share
Published by
EdCircuit Staff

Recent Posts

Reach Education Decision-Makers Without Ads

Reach education decision-makers without ads—and more importantly, without being ignored. Because here’s the reality: Most…

1 day ago

Assessment in the AI Era: Rethinking How We Grade

Assessment in the AI era is rapidly becoming one of the most disruptive shifts in…

1 day ago

The Fight for Student Attention in Schools

Student attention in schools is quickly becoming one of the defining challenges of modern education…

2 days ago

What 15 Episodes Taught Us About School Safety

What 15 episodes taught us about school safety is this: safety isn’t defined by policies,…

3 days ago

Education Thought Leadership Starts With Your Voice

Education thought leadership often begins with a quiet frustration that exists across classrooms, district offices,…

3 days ago

COPPA in Schools: What Educators Must Know

COPPA in schools is reshaping how educators use technology, protect student data, and build trust…

3 days ago