The EdTech market is getting more crowded every day
edCircuit Breakdown:
- Administrators are inundated with EdTech solutions that are going to change their lives on a daily basis. These are some things a principal thinks about when getting an EdTech pitch.
- While results are spotty, the number of k-12 districts that are actually activating and using their EdTech offerings is rising.
- Higher education is not being left behind in the EdTech boom. One trend shows Artificial Intelligence being increasingly used in higher education, especially in personalized learning.
edCircuit Analysis:
Anybody who spends much time reading EdTech news knows that the industry has exploded with startup companies in the last decade or so. Venture capital firms see a lot of potential in the EdTech sector, and a lot of money is flowing into startups who claim to have the next big disruption of the education industry.
Administrators and decision makers can have a hard time making sense of such a crowded. One commercial and non-profit partnership is teaming up to provide tools to help them make decisions on the right EdTech purchase.
In a sea of freemium model, seat license-based, and enterprise-level EdTech offerings, administrators will take any help they can get to make the right decisions.
Author
Jim Reams is a senior-level marketing, communications and strategy consultant with over 25 years experience in both in-house and agency settings. He has specialized in EdTech and the education industry since 2009.
Further Reading
- eSchool News –8 steps to evaluating ed-tech products8 steps to evaluating ed-tech products
- EdSurge – Help! This Edtech Company Says It Uses AI. (What Does That Mean? What Should I Ask?)
- Fast Company – Mark Cuban Talks About Funding Packback And The Future Of EdTech