by Richard Byrne
Last week I met with representatives of dozens of companies pitching their products at the ISTE conference. In the course of the year I’ll hear dozens of more pitches and receive hundreds, if not thousands, of press releases from edtech companies. Of all of those companies, the ones that fail to hold my attention make the same mistake. Whether they realize it or not, they talk down to teachers.
There are a few ways I hear edtech companies talk down to teachers without realizing it.

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