The EdTech market is getting more crowded every day
edCircuit Breakdown:
- Administrators are inundated with EdTech solutions that are going to change their lives on a daily basis. These are some things a principal thinks about when getting an EdTech pitch.
- While results are spotty, the number of k-12 districts that are actually activating and using their EdTech offerings is rising.
- Higher education is not being left behind in the EdTech boom. One trend shows Artificial Intelligence being increasingly used in higher education, especially in personalized learning.
edCircuit Analysis:
Anybody who spends much time reading EdTech news knows that the industry has exploded with startup companies in the last decade or so. Venture capital firms see a lot of potential in the EdTech sector, and a lot of money is flowing into startups who claim to have the next big disruption of the education industry.
All educators and administrators are looking for new ways to help increase student outcomes, increase student engagement, make the lives of educators and administrators less complicated, and a thousand more issues that they face on a daily basis. With so many problems come many solutions to choose from, and it can be overwhelming.
Administrators and decision makers can have a hard time making sense of such a crowded. One commercial and non-profit partnership is teaming up to provide tools to help them make decisions on the right EdTech purchase.
In a sea of freemium model, seat license-based, and enterprise-level EdTech offerings, administrators will take any help they can get to make the right decisions.
Author
Jim Reams is a senior-level marketing, communications and strategy consultant with over 25 years experience in both in-house and agency settings. He has specialized in EdTech and the education industry since 2009.
Further Reading
- eSchool News –8 steps to evaluating ed-tech products8 steps to evaluating ed-tech products
- EdSurge – Help! This Edtech Company Says It Uses AI. (What Does That Mean? What Should I Ask?)
- Fast Company – Mark Cuban Talks About Funding Packback And The Future Of EdTech