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Rebranding No Child Left Behind Act a Tough Marketing Call

By Ross Brenneman
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By Ross Brenneman

If put in front of a focus group today, the title of the nation’s top K-12 education law would be met with the kind of enthusiasm reserved for day-old cafeteria pizza.

Congress may still be arguing about what provisions of the current law should be extended and which should be axed. But educators and politicians appear to agree on at least one thing: The outdated No Child Left Behind Act needs a fresh brand.

What, though, should replace “NCLB,” which has been around since 2001, as a catchy tag for the next version of the Elementary and Secondary Education Act? And how much does it matter?

Read the entire story at Education Week.

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