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AdministratorsCreativityedLeadersInterviewsK-12School Choice
Keith Nuthall
1 minutes read

The Bow Tie Effect

Marketing education inside the community

Marketing your school in today's reality means doing whatever it takes to get noticed.
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A surreal image of a womans lower face with her mouth closed above which cosmic elements like planets galaxies and a rocket launch emerge from her head blending imagination and outer spaceAs the principal of Del Lago Academy – Campus of Applied Science in Escondido, California, Keith Nuthall needs to know a thing or two about marketing. In fact, when he was tapped to become principal before the school opened, he wore a bow tie while recruiting students for the new school – a way of marketing himself. It worked, the kids remembered him as the principal with the bow tie and he’s worn one to work ever since.

In a world of public and private charters and other types of schools, marketing is necessary because of the competition for students within a community. It’s a new way of thinking, and Keith strives to make it an open collaborative environment for all parties involved. He is very mindful of the fact that making it too cutthroat can affect the real jobs of real people.

Once he does get a new class of students, Keith is determined to make sure that all the students in that class are as prepared as possible to tackle college and careers when they leave Del Lago Academy.

This article was originally posted in the Huffington Post .

Further Reading

  1. Times-Advocate – Del Lago’s Principal Nuthall to be honored
  2. The Mercury News – Tech high school moving to Oracle campus
  3. WWAY – Sea-Tech high school the first of its kind

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  • A middle-aged man with short, light brown hair and glasses is smiling. He is wearing a blue and white striped collared shirt and is posed in front of a plain, light-colored background.
    : Author
    Principal, Del Lago Academy – Campus of Applied Science

    About Keith Nuthall Keith Nuthall is the principal of Del Lago Academy – Campus of Applied Science in Escondido, California.

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