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Home Market Trends Target Disappoints By Shifting Charitable Giving Away Education
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Target Disappoints By Shifting Charitable Giving Away Education

After reaching its $1 billion goal for education giving, Target plans to end its school program and shift its giving to health and wellness.

Photo credit: Kelly MartinBy George AndersonIn 2010, Target  set a goal of donating $1 billion for education by the end of this year. Last month, the retailer celebrated reaching that goal, having donated to schools both inside and out of the U.S. Now, Target says it will end its “Take Charge of Education” program next spring and shift to health and wellness initiatives as the focus of its cause marketing efforts.Read the rest of the story at Forbes.

Photo credit: Kelly Martin

By George Anderson

In 2010, Target  set a goal of donating $1 billion for education by the end of this year. Last month, the retailer celebrated reaching that goal, having donated to schools both inside and out of the U.S. Now, Target says it will end its “Take Charge of Education” program next spring and shift to health and wellness initiatives as the focus of its cause marketing efforts.

Read the rest of the story at Forbes.

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