Guiding college students toward a successful and sustainable life 
Dr. Robert Massa is the Senior Vice President for Enrollment and Institutional Planning at Drew University in Madison, New Jersey. Through this role, he is responsible for admissions, financial aid, athletics, career planning and institutional research. Recruitment of the best and the brightest plays a large part in driving his position and the success of the university as a whole.
There is a great deal of competition between colleges and universities across the country and Dr. Massa realizes the work it entails. As he states, “Our goal is not just to admit a freshman class, it’s to admit a class that’s going to graduate.”
Peter Kraft and Evolution Labs help Dr. Massa with his enrollment management, and Kraft notes how savvy Drew University has been with the “cradle to the grave” approach of supporting their students. Drew uses Evolution Labs’ S360 platform to help reach a variety of goals for engaging and recruiting new students. “Sometimes just buying them a cup of coffee and listening makes all the difference in the world,” Dr. Massa says.
Throughout the forty plus years that Dr. Massa has been involved in higher education, he has seen the roles of admissions officers, administrators and professors evolve. “The role of the faculty member in an undergraduate program is not only teaching in a classroom, but it’s really mentoring students and helping them to find their way,” he says.
“We’re there to help young people mature into adulthood, help them learn how to make their own decisions,” he says. “To grow and develop in ways that are necessary to have a successful and sustainable life.”
Dr. Massa starts by doing everything he can to assure a student’s success by using the right criterion for admission. Sometimes colleges admit students who are not the right fit academically, motivationally or as Dr. Massa says, who lack “grit.” He believes enrollment management is relationship management. It’s not all data-driven with logistical regression models. “We use some tools to help us maximize our yield on students who are admitted,” Dr. Massa explains. “But what we’re trying to do is to build and sustain those relationships.”
A robust advising and counseling system helps support student needs once on campus. Dr. Massa directs his admissions staff to check in on undergraduates from time to time throughout their school year – reaching out as far as their junior and senior terms. Mentors remain critical in helping students cope with the extraordinary pressures of university and higher education.
“A lot of the best learning occurs in applying what you’ve learned whether it’s in the classroom or online to a real-world situation,” explains Dr. Massa. “Having a mentor take you through that is critical.” It’s the university’s responsibility, according to Dr. Massa, to help students stay in school and be successful both in academics and in future life pursuits.
About Dr. Robert J. Massa
Robert J. Massa serves as Senior Vice President for Enrollment and Institutional Planning at Drew University in Madison, NJ. He is responsible for admissions, financial aid, athletics, career planning and Institutional Research. Prior to assuming his current position in January, 2015, Massa served for five years as Vice President for Communications at Lafayette College, his son’s alma mater.
From July, 1999 through June, 2009, Massa was the Vice President for Enrollment and College Relations at Dickinson College in Carlisle, Pa. For 10 years prior to joining Dickinson, he was the Dean of Enrollment at Johns Hopkins University. Beginning in 1974 he held various positions in admissions, financial aid and student affairs at Colgate University and Union College.
Massa received his bachelor’s degree from the University of Rochester and a doctorate in higher education from Columbia University.
He has published widely in books and journals in the field of college admissions and enrollment management and is active as an instructor and journal editor in national organizations for admissions and financial aid professionals. On August 28, 2000, his New York Times op-ed piece, “Who Needs the SAT,” resulted in Dickinson’s appearance on CNN several days later with the filming of convocation events, and interviewing students and faculty on the college’s optional testing policy.
He has also written and spoken extensively on the use of academic scholarships in student recruitment and on the abuse of national rankings of colleges and universities. When he left the field of college admissions in June, 2009 to head up Communications at Lafayette, the Chronicle of Higher Education did a major article on his contributions to the profession after 35 years. Each year, he is the keynote speaker at over 30 high schools nationally with his program, “Selective College Admissions – YOU do the Selecting,” which helps students keep the college admission process in perspective and shows them how to determine what makes a good college for them.
Follow Dr. Robert Massa on Twitter
This article was originally published in the Huffington Post
AuthorDr. Berger is one of many industry education correspondents for the Mind Rocket Media Group, An educator and former school administrator. He often hosts education panel discussions and develops strategic content. As an academic Dr. Berger is a guest lecturer at Vanderbilt University’s Owen Graduate School of Management. A former assistant principal, he has been an adjunct undergraduate professor and developer of online college courses. He is a passionate Detroit sports fan who has also adopted Nashville sports teams as his own.
Contact the Mind Rocket Media Group if you are interested in an industry interview and a placement on EdCircuit.
Further Reading
- Huffington Post – Using Technology to Support Students’ Emotional Needs
- The 74 – Mentoring Program Posts 81% College Persistence Rate With Focus on In-Person Coaching, Affordability, New Study Finds
- Huffington Post – Creating Safe Digital Spaces for Learners to Explore Social-Emotional Topics
The looming teacher shortage isn’t exactly looming… it’s here. Per The Charleston (SC) Business Journal, “The Center for Educator Recruitment, Retention & Advancement, South Carolina’s teacher recruitment program, said in its annual Teacher Supply Study that approximately 6,400 teachers across the Palmetto State left their positions at the end of the 2015-16 school year — 1,600 of them left for another district, but at least 330 left the profession completely and 1,400 cited personal reasons for leaving or did not give a reason. 
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So, let’s add insult to injury. 
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It is a new era for reading. Though the child in bed with a flashlight may seem like a quaint image from the past, the idea of illuminated reading under the covers can be as true today as it was yesterday. Today’s child can become immersed in the world of reading, but the light of the story glowing in the late corners of the evening may come from a screen rather than a flashlight. The reader of today is reading but not always one book at a time. This reader is athletic: jumping from idea to idea, genre to genre. He or she is reading across many platforms, many types of text, from visual to print, from moving images to primary source photographs. However, the child with the flashlight is still within us and within our children. The print book is not gone, and the technology has not taken over. Rather, the world is becoming a truly blended one. Reading is a lasting innovation in many forms. It sustains us, guides us, and makes us whole. 
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Dr. Monica Burns is a former classroom teacher, author and the founder of ClassTechTips.com. She visits schools across the country to support PreK-20 teachers to make technology integration meaningful and sustainable in their classrooms.
Major reform efforts — such as improving student outcomes in large urban school districts — are often likened to turning an ocean liner: The work is slow and imprecise, but it can and must be done.
Dr. Tawana Grover became GIPS’ new superintendent in Summer 2016, providing a natural opportunity for the district to consider what it is doing well and how it might read just some of its strategies to more fully meet the changing needs of its students. Dr. Grover contracted with our firm 
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Looking across two years, the results are similar. In math, 11 of the 15 schools participating in the TLN both school years demonstrated gains, with 7 of the schools outpacing the average gains made across Washington, DC. In ELA, 11 of the 14 schools participating in the TLN both school years demonstrated gains, with all but 1 outpacing the average gains made across Washington, DC.
Scott Joftus
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